google adwords tips and tricks ...

I have a few tips I thought I would share that will help you get the most out of your adwords  campaigns.

• Use relevant keywords in your title and advert text.
• Make sure each adwords campaign has its own landing page on your website. By having a unique landing page for your advert you will be making sure your content is relevant content - this will give you a better score and it will also meanm that you are paying less per click for your adverts.
• Target only a single keyword phrase per campaign and make it match the phrase exactly. This will help prevent your advert coming up in irrelevant searches.
• Geographical targeting: Make sure you are targeting only the areas you want to - ie the UK, or the South West, this will mean people outside of the country or area that you operate in will not get your advert (saving you money!).
• Turn off the content network - this will stop your advert appearing on other websites that google thinks is relevant to you.

Just by tuning your campaigns to run like this you will be saving a large amount of money, as you are going to be only delivering your advert to the right people.