The Perfect PR

I've been mulling over this and doing some research, the fact is that if you write good press releases and get them published often, it is free advertising ... the problem is you can't waffle on about your services or company when you write them.

The perfect PR consists of the following:

1. news that others will find useful or amusing
2. a human angle
3. enough information to allow potential customers find out more about you or your services
4. brief and to the point - papers will edit down long stories

The best way to get your PR noticed by a paper is to fax it to them, emails tend to get overlooked, and post is easily binned - faxing puts the news item directly in their hands and they are more likely to read it than bin it straight away.

Finally - write something that is worth reading, is your company doing something for charity, or sponsoring someone, offering something that goes above and beyond the norm? is something quirky or unusual happening that would make a good story? be creative and get your company name out there!

Thanks for reading!